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H&M confirms Gisele as face of AW13


Fashion retailer H&M has confirmed today that supermodel Gisele Bündchen is the face of their Autumn/Winter 2013 advertising campaign.

Bündchen was snapped posing for the ads in Central London, following previous successful campaigns with the retailer for their Spring/Summer 2011 range as well as swimwear ads.

Last month, H&M unveiled popstar Beyoncé Knowles as the face of its Spring/Summer campaign, launching ads featuring the star posing in swimwear and beachwear as well as a music video-style advertisement.

Nonetheless, the Swedish retailer has its sights set on later in the year and is finalising its cooler weather offerings, with Bündchen posing in trousers and boots.

The Brazilian beauty has been named by Forbes magazine as the world’s highest-earning supermodel for six consecutive years, earning some $45 million (£29 million) in the year to May 2012 alone.

Published on Thursday 02 May by Editorial Assistant

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