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Fred Perry wins trademark dispute with Secret Sales

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British sports fashion label Fred Perry has won a trademark dispute with online fashion retailer Secret Sales after the site sold counterfeit polo shirts bearing the Fred Perry name and logo, it has been announced today.

Secret Sales admitted that it has infringed the brand’s trademark rights by offering the products and agreed to pay damages and legal costs to Fred Perry and not to sell such items in the future.

Fred Perry remains committed to protecting its intellectual property rights, most recently settling a dispute with variety goods e-tailer TheHut.com which was found to be selling counterfeit jumpers bearing the brand’s name and logo.

Earlier this week, fashion label Versace won a court battle with the Griffith Suisse Luxury Group after the company was found selling fake, Versace-branded merchandise on online marketplace eBay.

Fred Perry said in a statement on the ruling: “We are extremely proud of our heritage and iconic Laurel Wreath logo.

“We will not hesitate to enforce our intellectual property rights when they are infringed and we will continue to take action against the manufacturers and sellers of counterfeit versions of our garments.

The sale of counterfeit garments such as the shirts sold by Secret Sales Limited damages our reputation in the eyes of the general public as they believe that they are buying genuine Fred Perry garments, but these goods are not manufactured to the standards associated with the Fred Perry brand.

“We thank Roy Crozier and Andrew Stone of Clarke Willmott for their assistance in helping us deal with this matter.”

Published on Thursday 30 May by Editorial Assistant

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