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Fashion award aims to fulfil designers' commercial potential

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An award that aims to promote the importance of the commercial realities of the fashion industry will be presented on 30 October at the 2013 WGSN Global Fashion Awards (GFA) at the V&A Museum.

The finalists are Jacob Birge of Jacob Birge Vision, Jane Bowler of Jane Bowler, Angelys Balek of Angelys Balek and Emma Shipley of Emma J Shipley.

The submissions for the Avery Dennison Emerging Fashion Brand Award were judged by an international jury comprised of prominent fashion designers, opinion leaders and journalists and the winner will receive €12,000.

Tim Voegele-Downing, Global Creative Director at Avery Dennison who is sitting on the judging panel for the GFA awards told Retail Gazette: “Sometimes a designer’s one-off collection isn’t enough and once the show is over you have to face commercial realities. We want to support emerging designers who are already on the path to being a designer and a marketer. These awards are part of promoting the bigger picture.”

The 20-something designers’ primary focus varies from ultra-modernity, sustainability and empowering women and have had their apparel stocked by Selfridges and Browns in the UK.

Tracy Van Hoven, Vice President, Global Marketing Communications, Avery Dennison RBIS commented: “Branding is such a vital part of the fashion industry and we are excited to see how these talented emerging designers integrate our branding solutions into their collection to enable the successful storytelling from concept through retail to marketing activation.”

Published on Friday 26 July by Editorial Assistant

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