Sports Direct, the UK’s largest sports retailer, has signed a deal with global performance network Affiliate Window as it seeks to grow its online channel.
The partnership will see key sportswear brands including Adidas, Nike and Karrimor from the Sports Direct Group launch individual performance marketing campaigns on the network.
The campaign will provide publishers with exclusive access to competitively priced sports and leisure equipment, clothing, footwear and accessories.
“As the UKs number one sports retailer we want to be partnering with the best in class and Affiliate Window was the obvious choice, says Steve Thomas, Business Development Manager for Sports Direct.
“We will work closely with the Affiliate Window team to recruit quality publishers that will assist in attracting new customers locally as well as expanding our business internationally.”
The sportswear giant recently published record profits as it successfully battled through the ultra-competitive UK sports market.