Luxury clothing brand Karen Millen is to go ‘to the next level’ as it expands its senior management team ahead of international expansion.
The fashion brand currently has 372 stores across 55 countries and plans to increase its portfolio to 400 by pushing into Chinese, American and Russian markets.
Renowned photographer David Bailey, who has worked with The Beatles and Andy Wahol, has been hired in a partnership that will help launch a new Autumn/Winter campaign.
The campaign features emerging models Karlina Caune, Kirsi Pyrhonen, Nur Hellmann and Grace Gao who are tipped as ones to watch on the modelling circuit and will wear pieces from the new season’s collection.
The collection will be seen in consumer advertising and on the streets in key fashion capitals of New York, Paris and London from this Autumn.