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Morrisons and Homebase sign up to card-linked marketing service


Card-linked marketing company Cardlytics has announced that it is launching in the UK this September with retailers including Morrisons, Argos and Homebase all signing up to the service.

Its initial banking partner, Lloyds Banking Group, is offering targeted deals to its customers as “Halifax Cashback Extras.”

Founded in 2008, Cardlytics will enable retailers to provide precise marketing offers to Halifax customers based on their historical purchases. The cash-back offers are presented to customers within online and mobile banking channels. Consumers activate the offers, which do not require any vouchers to print or codes to enter, by one click and earn cashback of between 5-15 per cent on their purchases by using their debit or credit card.

Employing a payment by results model, the marketing company now works with approximately 400 banks as well as hundreds of the top national retailers.

Anthony Warrington, Director of Halifax Current Accounts said: “Everybody’s trying to make their money go further. We are launching Cashback Extras to make this easier and more rewarding for Halifax customers.”

Other retailers to sign up include Ocado, and The Body Shop.

Published on Wednesday 28 August by Editorial Assistant

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