Dixons Retail has unveiled the first in a series of new concept stores for its travel brand, Dixons Travel, at Gatwick Airport in the South terminal.
The company say that the airport concept store will be ‘the blueprint moving forward for other store designs in the Dixons Travel portfolio.‘
Instead of offering traditional POS (point of sale), the new retail space will allow customers to easily browse by using digital signage for more information. The store will also feature a shelf for customers to store their luggage whilst they pay for their purchases.
Jeremy Fennell, Managing Director for Dixons Travel, said: “This is the store of the future for us. We are focused on delivering a better range and store experience for Travel customers, including a focus on portable items, accessories and other flight-ready products.”
The store will house over a thousand products across 1,466 square feet of space – from the latest in tech to favourite travel essentials.
The store launch also sees, for the first time, a Dixons Travel store fitted with a KNOWHOW bar, giving customer‘s hands-on tech advice and repairs.
The store will also feature 32-inch rear projection ‘floating screens‘ and ‘lookbooks‘ which will create a more interactive and less cluttered atmosphere to the overall product floor.
Staff have received additional training to adapt to the changes and visitors will be offered £10 off £100 spend voucher when they arrive at the Terminal.
Dixons Retail, which operates Currys, PC World, and Electro World, recently announced an increase of 15 per cent in underlying pre-tax profit to £94.5 million.
