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New Look signs new e-commerce deal

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One of the UK’s biggest fashion retailers is stepping up its efforts to capture online sales by entering into partnership with Global Freight Solutions.

The deal will enhance New Look’s capacity to fulfill home delivery and ‘Click and Collect’ orders.

New Look now has the potential to handle more than 30,000 individual orders per day.

Stephen Ferguson, Business Development Director for GFS, said this development provided further indication of how his company can help major retail names hoping to capitalise on the e-commerce boom.

“Speed of label generation may seem a peripheral issue, but it is crucial to any major e-commerce business. Regardless of whether goods are being shipped to store or to customers’ homes, retailers need to be able to produce labels quickly.

“For a brand like New Look, which processes millions of orders during the year, it assumes particular importance during peak seasons, when the volume of items being dispatched grows substantially and therefore the need for speed and accuracy is at its greatest.”

GFS, which was founded in 2001 and moves more than 6m parcels a day, worked with New Look to adapt and refine its successful GFS Selector software product, allowing the retailer to use its own transport for fulfilment of all ‘Click and Collect’ orders from its Lymedale distribution centre to its 600 UK stores.

GFS Selector is PC-based rather than dependent on reliable internet connection.

According to a spokesman for New Look, the capability to satisfy online orders more quickly will help the brand to retain custom and grow online sales.

The importance of e-commerce to New Look was recently underlined in annual results that showed online sales had increased by more than 50 per cent for the fourth successive year. Underlying financial profit was also up by 84.2 per cent.

GFS recently unveiled a new ‘Click and Collect’ module for Musto and struck a deal with Liverpool Football Club to handle orders for the club’s new kit and merchandise.

Published on Monday 05 August by Editorial Assistant

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