ITV Commercial has announced that Tesco Finest is to partner with popular drama, Downton Abbey, in its first ever TV sponsorship.
The deal will run throughout the upcoming series starting this Autumn and will see integrated sponsorship stretch across broadcast, mobile and online platforms.
David Wood, UK Marketing Director, at Tesco said: “We are really excited to be working with Britain’s best loved drama. Downton Abbey is a great brand fit for Tesco Finest. The show is well crafted, authentic, and inspiring.”
Mark Trinder, Sales Director ITV Commercial and Online, said that the partnership would be ‘high impact.’ He added: “The package is a great example of how partnering with ITV can enhance a brand’s appeal to the benefit of our customers and viewers.”
Last month Marks & Spencer launched a Downton Abbey range of toiletries, sold in traditional post-Edwardian packaging.
The third series of the award-winning drama enjoys 12m viewers and a 40 per cent share of the audience.