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Design Weekend boosts John Lewis sales


Sales in John Lewis rose by 6.6 per cent year-on-year last week as the Design Weekend promotion ensured a solid end to the first trading period of the second trading half.

Furniture had a strong week, with fitted furniture up 9.3 per cent and Living and Dining up 10.7 per cent.

The Design weekend featured double points on partnership card purchases and a focus of newness across all assortments attracting customers in store. Shoppers also bought new televisions in their droves, ( up 37.7 per cent) and SLR sales rose by 39.8 per cent.

The employee owned department store embarks on its final Back to School push this week with new items to be given most prominence. The stores university pop up shop, which was unveiled for the first time in Exeter last year, saw sales of Lighting rise 16.8 per cent as student prepared for the new term.

David Barford, Director of Selling for London and South said: “With the conclusion of the school holidays in England and Wales, customers’ minds will be turning to autumn. Our shops are looking strong and Partners are ready to convert footfall into sales.”

Published on Friday 30 August by Editorial Assistant

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