Outdoor brand Musto have extended a deal with UK parcel and carrier manager Global Freight Solutions (GFS) to include the running of a click and collect service.
The service allows customers to pick up goods from one of 19 Musto stores around the country and notifies them of their arrival by text or email beforehand.
Musto’s Supply Chain Director, Vaughan Bendall, said the ‘click and collect’ initiative would help bring together both the ‘bricks and mortar’ estate and online offering and would drive footfall to stores.
“It gives our customers even more choice about the method of delivery and collection,” he said.
Once the bought item is picked up, the system also instructs Musto to deduct payment from the customer’s bank account. The system will be released free to GFS’s other retail clients.
Daniel Ennor, Commercial Director for GFS, described the module as representing “a hassle-free interface between retailers’ finance, e-commerce and retail functions.
“We are effectively putting ‘click and collect’ within easy reach of those retailers which might previously have been deterred by the perceived difficulties of restructuring their e-commerce sites.
“We know that adding such a facility to existing websites is no small undertaking. What our project for Musto has determined is a straightforward way of overcoming the technological and financial hurdles to deliver the sort of choice and convenience which consumers have come to expect.”
Essex- based Musto, takes its name from its founder, Olympic sailing silver medalist Keith Musto, who set out be the first to supply a complete range of sailing clothing. The brand is popular with the Royal family and recently tied up a sponsorship with Zara Philips.
GFS recently signed a click and collect deal with fashion retailer New Look, expanding its logistical capabilities.