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Maplin to sponsor Channel 4's Gadget Man

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Electronics store Maplin has been announced as the sponsor of the second series of Channel 4’s Gadget Man.

The retailer will sponsor a TV show for the very first time in its 41-year history.

The show, which is presented by Richard Ayoade and welcomes viewers to the world of gadgets and new technology.

The 6 x 30 minute series will feature celebrity gadget lovers, including Stephen Mangan, Jimmy Carr, John Humphrys and Noel Fielding.

Breffni Walsh, marketing director at Maplin, said: “The association of Maplin and Gadget Man is a match made in heaven. Our Maplineers have a passion for providing technology solutions, and the sponsorship brings their expertise to life in a fun, light-hearted way. This is a very exciting opportunity for Maplin.”

Rob Ramsey, Partnership Leader at Channel 4, said: “We’re very pleased to be working with Maplin for what is their first-ever TV sponsorship. Gadget Man is an increasingly popular show that aims to provide its viewers with solutions, ideas and inspiration which reflects the Maplin brand experience.”

Published on Wednesday 04 September by Editorial Assistant

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