Retail start-up hub TrueStart has signed a deal with property giant Land Securities.
TrueStart, which wants to bring together the brightest young minds and start-ups under one roof, says the partnership will give Land Securities and its clients exposure to “cutting-edge products” in the technology field.
Entrepreneurs will have access to Land Securities’ people across a number of different disciplines, who will share their expertise and offer them mentoring.
The hub, which will house up to 20 new businesses a year in newly renovated Francis House in Victoria, London, is currently undergoing a £2bn rejuvenation by Land Securities.
The property firm says it will provide “the perfect environment” to develop and test the most innovative retail ideas.
Ashley Blake, Director of Retail Portfolio Management at Land Securities, said: “We are delighted to partner with TrueStart and welcome the hub to Victoria. This partnership means we can help today’s entrepreneurs recognise their potential and succeed as the retailers of tomorrow.”
Matt Truman, Co-Founder of TrueStart and True Capital, said the support of a major blue chip company is a “key milestone” in achieving its wider vision to become the first contact for any stakeholder within the retail sector.”