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Sainsbury's to launch radio show in Kenya and South Africa


Grocer Sainsbury’s is to partner The Department for International Development (DfID) on two projects in South Africa and Kenya.

Over 26,000 tea, flower and tea pickers’ will have access to education and skills which will address social issues through a radio show broadcast in Kenya over a six month period.

Topics covered in the £4m scheme include nutrition, health and financial literacy.

Judith Batchelar, Director of Sainsbury’s Brand, said the partnership was part of Sainsbury’s commitment to creating a positive impact in the countries it sources its 50,000+ products from.

The grocer will also bring a training programme for its South African fruit supply chain workers and will give them the chance to visit Britain to find out what happens to food once it is on sale in supermarkets.

Britain’s official development assistance (ODA) figures for Africa hit £2.1bn in 2012 and are projected to increase further following todays GDP 1.9 per cent yearly rise.

Published on Tuesday 28 January by Editorial Assistant

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