Womenswear boutique store The Dressing Room has launched a new redesigned and responsive website.
The St Albans indie store, which employs 12 staff and stocks 80 brands, has added a new logo, colour scheme and now allows customers to refine their search by size and price which is designed to improve customer experience
Continuing to build a strong multi-channel business is their key focus going forward and they want to work on that rather than opening a new store. The retailer has added brands Skull Cashmere, Juniper Rose and Charlie Jade for SS14.
The Dressing Room says it will add further features soon including a Wishlist feature, E Vouchers, Integrated Blog and also Amazon payments, where customers will be able to checkout on The Dressing Room using their Amazon account.
The business was set up by Deryane Tadd in 2005 and has won 5 Drapers Awards including the #1 most Inspiring Independent Business award.
Tadd sources products from trade shows across the UK and Europe but most recently sourced from Pure London where she spoke on her experiences about setting up a business.