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Watch Topshop's future of the fashion show


Topshop has partnered with Google+ to deliver an fully interactive London Fashion Week by using Hangout apps, microcameras and big data to invite the public to decide what products it will buy next season.

Retail Gazette takes a look at how Topshop is harnessing social media and shoppable content to drive sales.

Published on Friday 21 February by Editorial Assistant

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