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April Fools Day retail round-up

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Its that time of year again where brands show their funny side and attempt to dupe consumers into believing their far-fetched products are real. Retail Gazette takes a quick look at the best ones we’ve seen this morning.

Better Bathrooms. A limited edition crystal bath made from more than 67,000 1-carat diamonds has been rolled out at the independent bathroom’s website. “It’s the ultimate bath which oozes Hollywood glamour. The great thing about this irreplaceable item is that no one else will have one,” said Better Bathrooms. Tongue-in-cheek price: £382m.

The Diamond Ice Bath
The Diamond Ice Bath

Firebox. British firm Firebox has tipped its hat to TV hit Breaking Bad with the launch of ‘Bryan Cranston’ a sandwich pickle 99.1 per cent made from crystal methamphetamine. Although, essentially it’s Branston Pickle with a sky blue colour. “It’s a unique and curiously addictive sandwich pickle,” said Firebox.

Ocado. The technology firm launched a 42” sLablet in response to recently releases from Samsung and Apple’s rumoured 12.9” iPad Pro. Its camera features image stabilisation so “muscle spasms induced by holding the sLablet don’t ruin users’ selfies.”

Dominos. Its new and edible pizza box is made using “patented crust technology” and is called Edibox. The pizza firm says it will solve the old problem of “cramming that square box into a round bin.”

Branston Pickle
Branston Pickle

Sainsbury’s. The grocer is claiming to be solving the problem of toast falling butter-side down and says it will bake bread in higher temperatures and create a curvature to add extra weight at the bottom of the bread.

Published on Tuesday 01 April by Editorial Assistant

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