A third of UK shoppers plan to celebrate the World Cup with those aged between 36-44 most interested, as 43 per cent of this age bracket make plans to celebrate the event.
The research from Savvy Marketing, who surveyed 1000 shoppers, found this age group was closely followed by 18-24 and 55-64 year olds, as a third of people at these ages say that they are planning to commemorate the event in some way.
Though most consumers do not plan to purchase commemorative items during the football tournament, 79 per cent plan to follow matches, with 46 percent of those surveyed planning to purchase alcohol or snacks as part of the celebrations, inviting family and friends to join in on the occasion.
Alastair Lockhart, insight director at Savvy Marketing commented on the opportunity that sporting events contain for supermarkets, suggesting that “events like the world cup play a key role in adding interest and excitement to shopping.”
”This is mirrored in the research as 65 per cent of shoppers looked to see offers on beer and cider, with the same figure looking to purchase crisps and snacks if they were on offer at their local supermarket,” he said.