Bookseller Foyles has unveiled a video which shows the process of its relocation from 113-119 Charing Cross Road, where it has traded from since the 1920’s, to a new London store.
Foyles, which currently operates seven bookshops, has “embraced digital” by placing screens in its new flagship, just 100 metres down the road from its original location, to provide information and inspiration to customers.
After sales slipped 2.5 per cent to £22.9m in the year to June 2013 it appears it’s making a recovery with sales up 1 per cent this year.
Its Foyles Book search can be accessed through a web page from customers’ smartphones using in-store wi-fi which allows shoppers to see what books is available in-store and where to find them using an interactive map.
The eight level store also includes a click-and-collect point. “Click-and-collect is a growth opportunity,” says Foyles chief executive Sam Husain. “People can come in and spontaneously buy as well.”
The new store has a range of 200,000 books but the total number in-store reaches around 800,000 at Christmas and fluctuates throughout the year.