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Pets at Home tracking shoppers with digital loyalty card


Pet retailer Pets at Home has replaced its paper coupons and plastic gift cards with a new digital loyalty card in its 350 + stores and online.

The multi-channel platform, powered by Eagle Eye, integrates into the current POS system and allows the company to digitise redemption offerings as well as a deliver-to-store service which allows customers to collect products in store when shopping online.

Gavin Hawthorn, head of VIP at Pets at Home commented: “We can track shopper behaviour and ensure that our customers are getting the best possible service as well as offers that are truly relevant to them and their pets.”

Chief executive Nick Wood said new services and its VIP Club loyalty scheme were encouraging shoppers to visit its stores more often.

Pets at Home were valued at £1.23bn when it floated earlier this year and is planning 50 new pet grooming salons and up to 60 more veterinary practises in the year ahead.

Published on Thursday 19 June by Editorial Assistant

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