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Christmas store concepts 2014

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Fenwick of Bond Street have announced their in store Christmas concept for 2014 and are collaborating with Irving Berlin’s White Christmas musical.

The theme will be carried throughout their window displays with pianos and mannequins adorned in silver designs and surrounded by a forest of rotating Christmas trees. The windows will represent some of the most famous scenes from the Christmas musical.

The Fenwick store will reopen its Bond Street corner balcony for the fist time to the public since World War Two ended in 1945. A one off performance of the title song, White Christmas will be sung by Aled Jones alongside the cast of the musical on October 29th which will mark the opening of the balcony and the official run up to Christmas. The performance will also be complete with virtual snow, promising customers a White Christmas.

The aim of the prestigious department store was to recreate a classic Christmas card scene that is inviting to customers.

Famous toyshop Hamleys has predicted the most wanted gifts for Christmas. This year’s list is more technology based then ever. Even Barbie has had a technology makeover with a new colour change bag in which children can hold it against any item of clothing, press a button and match it to more than 100 different shades.

Toy designers and manufacturers are keen to keep up with the ever-changing technology trends and have produced items that allow children to become 3D designers and a Kiddizoom Smart Watch which gives children the ability to take and edit photos, play games and record videos on the touch screen of a watch style gadget.

Christmas department stores are going all out to create a festive atmosphere that they hope will result in strong sales, be it through technical toys, a classy white Christmas or the good old-fashioned Santa Clause grotto in Harrods.

Published on Thursday 16 October by Editorial Assistant

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