Mood Media - one of the world’s largest designers of in-store consumer experiences reaching over 150 million consumers each day - has launched Mood Mix, a new online and app-based music service designed exclusively for small and medium sized businesses.
A music streaming service but without the adverts, much more music, choice and an intuitive scheduling tool - designed to give small business owners a high level of control and interaction with their music programming.
Retail Gazette’s junior editor, Sejal Patel trialled this new app, which was launched last month. The new offering further expands Mood’s music and delivery options, which include catalogue and custom music programmes delivered via satellite, IP download and now a reliable StreamingPlus™ solution that stores a portion of the content to ensure an interruption-free listening experience.
When trialling the app, Retail Gazette’s junior editor began to look into the importance that music has within retail stores and ultimately how influential music is on consumer’s shopping behaviour.
The Mood Mix app includes the following features: • StreamingPlus™ Technology: The music stream is pre-buffered to ensure smooth playback, allowing businesses to avoid the awkward and frustrating pauses prevalent in many streaming music programs. • Unparalleled Library of Licensed Content: Businesses benefit from quick and easy access to millions of tracks through a conveniently organized and robust library of music programs created by Mood’s professional Music Designers – all fully licensed for commercial use.
• Uninterrupted and Vetted Content: Songs are further screened for lyrics and content that may be inappropriate for business, and there are no third-party ads or interruptions. • Unlimited Options: Users can access starter programs and then create an infinite number of custom mixes via an interactive virtual mixing board and familiar functions to skip or block certain songs. • Programmable Playlists: An intuitive scheduling tool allows businesses to design a customized calendar of day-parts, enabling them to schedule individual mixes to reflect the changing dynamics of customer traffic flow.
These great features allow businesses to be very flexible and individual; playing music that showcases their brand and influences shopping behaviour. Mood Mix takes the stress away from retailers and allows them to focus solely on their customers.
“Today, business owners are adopting consumer trends and technologies to create unique and engaging in-store experiences,” said Claude Nahon, President, Mood International.
“Mood Mix offers our retail and hospitality clients greater choice by filling the void between consumer streaming options and more traditional business music solutions. The ability to easily access such a vast library of licensed content provides clients with peace of mind and convenience.”
However music being played within a store is not only important for customers but employees too. Music has a significant impact on employee satisfaction and their interaction with customers. We all know that music affects our moods and this is no different for staff in retail. Uplifting and feel good music will result in positive customer service, which will thereby increase profits for the brand.
Some companies are taking in-store music experience further by featuring jukeboxes on shop floors, whilst some retailers are even hiring DJ’s to play sets during busy trading hours.
Mood mix is available now to download and use.