Despite a scandalous accounting error, multinational grocery retailer Tesco is pulling out the stops in order to ensure customer service is at optimum levels this Christmas.

Shoppers at Tesco stores will receive the best possible service this season, with 400 Tesco outlets armed with teams of 6-9 bag packers everyday from now until Christmas Eve. Larger stores will also have a dedicated greeter at the store entrance.

In a statement issued by the retailer today, Tesco has said that the role is about more than just bag packing, it‘s part of Tesco‘s work to “really deliver for customers this Christmas.”

From running and grabbing a forgotten product for a customer to pushing the trolley to the car – Tesco bag packers will be on hand for whatever the customer‘s need. Greeters will also ensure customers are welcomed to the store when embarking upon their festive shops.

Tony Hoggett, UK Retail Director for Tesco commented:

“Providing great service to our customers every day is really important to us, but it‘s even more important at Christmas. We all know how stressful the Christmas shop can be, but we also know it can be a lot of fun with the right colleague on hand, which is why we‘ve invested in having bag packers and greeters.”

The strategy is part of Tesco‘s continuing efforts to improve service. Since October this year, 6,000 new colleagues have been bought on board, over 850 of which have been recruited as seasonal workers to ensure queries can be responded to as quickly as possible.

An initiative titled “Feet on the floor” has also seen employees with office based roles help out in stores, working to a total that has surpassed 180,000 hours.