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House of Fraser launches new app with personalised stock checker

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House of Fraser has launched a new Android app designed to cater for the increasing number of mobile shoppers using Android devices.

Poq Studio, provider of the platform that the new app is built on, has created an interactive app which is designed to improve customer experience in-store and allow customers to personalise their mobile shopping experience. Customers can save their preferred specifications, allowing the app user to save details such as preferred size and store.

The ‘store mode’ improves the in-store shopping experience, with features such as barcode scanning enabling customers to access additional product information, including product reviews and additional images. Using GPS, the app can identify where a customer is shopping; enabling customers to shop via the app and automatically have access to ‘real time’ stock availability in their preferred store.

House of Fraser launched the new Android app in November and saw a strong week-on-week download growth of 52% from the first week of December. A successful Christmas launch including two Brand Events and the Black Friday promotion contributed to record mobile app traffic and sales during the Christmas period.

Andy Harding, Executive Director of Multi Channel at House of Fraser, commented: “With the recent growth in mobile shopping, we see our mobile apps as an essential part of our multi channel strategy. Over 50% of our online sales come from handheld devices, and with a growing number of customers shopping via Android devices, it’s important we have suitable platforms for all mobile users.

We are extremely pleased with the design and functionality of the app, especially the ability it has given us to innovate on top of a stable e-commerce platform giving us the flexibility to make changes to the app without requiring any additional bespoke development. We look forward to continuing the relationship with Poq Studio to create many more world-class apps.”

Oyvind Henriksen, CEO and co-founder of Poq Studio added:

“The Poq Studio platform offers enterprise retailers a faster route to market for native apps across iPhone, iPad and Android. The cloud platform empowers retailers with full creative control over their app portfolio – without the technical headaches traditionally associated with app development. By joining the Poq Studio platform retailers connect to a rich eco-system of app technologies, from push notifications to beacon providers. The platform ensures the apps are always up-to-date with new code being rolled out every week and major releases every quarter.”

Published on Tuesday 27 January by Veebs Sabharwal

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