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Bergdorf Goodman now selling to the UK


Borderfree, a specialist in global ecommerce solutions, announced today that US luxury retailer Bergdorf Goodman has launched its international ecommerce site on BFX, Borderfree’s new ecommerce platform. This means Bergdorf Goodman’s luxury goods are now available to shoppers throughout the UK.

Borderfree helps retailers to access global markets and expand their audience by opening a retailer’s online shopping channel to international customers. Through the BFX platform, Bergdorf Goodman’s luxury goods are available to international shoppers in more than 100 countries and territories and in over 60 currencies. Borderfree worked with Bergdorf Goodman to create a fully optimised international site experience based on best practices and marketing insights while keeping the company’s brand at the forefront. In addition, Bergdorf Goodman plans to roll out international ordering capabilities to its in-store sales associates to give them more tools to enhance their relationships with international clients.

Piloted at the end of last year, BFX is a new platform from Borderfree that enables retailers in the UK and US to take advantage of the core Borderfree technology and services offering, while streamlining IT resources and implementation costs. With BFX technology, Borderfree can create a localised online shopping experience for international visitors with little to no work required from the retailer’s technology team. In a matter of days, UK retailers using BFX can launch an international version of their domestic website and start selling and shipping to customers around the world. Given over 66% of the UK population already engages in cross-border e-commerce, BFX represents an immediate opportunity for UK retailers to expand their international footprint.

By shifting away from an IT-intensive upfront implementation, retailers on the BFX platform can focus on growing their international business.

“We recognise the enormous global ecommerce opportunity, particularly for luxury goods, and with BFX, we can immediately provide shoppers worldwide with a localised version of the Bergdorf Goodman website and offer international shipping,” says Bergdorf Goodman spokesperson Agatha Wirth, Vice President of Operations and Strategic Initiatives. “Bergdorf Goodman is a historic, world-renowned brand with a significant international fan base, and we’re excited to bring BG straight to our customers, no matter where they are located.”

“An icon of New York City and the world of fashion, Bergdorf Goodman is in high demand from international shoppers hungry for a taste of American luxury,” said Borderfree CEO Michael DeSimone. “By launching on Borderfree’s new BFX platform, Bergdorf Goodman has been able to dramatically reduce the timeline for expanding its ecommerce offerings overseas and create an enhanced customer experience both online and in-store. We look forward to extending BFX to more of our current and prospective customers in the UK and globally, providing them with a highly customisable, managed service that enables retailers to rapidly react to customer behaviour and scale their international business.”

Published on Wednesday 25 February by Veebs Sabharwal

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