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Beacons have the Powa


Results from Conjure’s Apps and Brands Benchmark 2015 report, found that 18.1% of consumers would rather have beacons direct them around a shop than have to rely on an assistant. As a result Sam Clark, Managing Director at the Digital Studio, suggests that there could be as many as 60m beacons hitting the market by 2019.

Retailers must turn digital in order to keep up with growing technological competition, something that Powa and digital agency putitout are looking to push by implementing the Powa Tag to the RAF online museum in early April.

Powa Tag is described as ‘buying freedom’ for consumers, ensuring that they are provided with a straightforward retail experience. It aims to enable businesses to increase speed, security and the ease of shopping on your mobile- keeping in mind customer demand for an uncomplicated shopping experience.

Having worked with McDonalds, Nissan and Honda, putitout intends to deliver tactical digital products that inspire customers. RAF is the 14th most trusted brand in the UK, making it an ideal venture.

The RAF museum is receiving a £2.5m pledge from Chancellor of the Exchequer George Osborne, after this year’s 2015 Budget was announced. Aiming to commemorate 100 years of the Royal Air Force, the museum is likely to get more attention, meaning more visits to the store. Beacons connected to the museum shop will allow customers to buy over 250 online products through the Powa Tag app on the their mobiles, as the digital agencies hope to bridge the online and offline gap, while also appealing to a younger clientele.

The second phase will incorporate static tags in the RAF shop magazine, which will allow consumers to scan, buy and shop for items including ‘airshow DVD’s and Model planes’- no cash is required.

Mobile platform Powa Tag is also teaming up with L’Oréal USA to “merge the online and offline worlds of our customers”, said Maris Gulin-Merle, Chief Marketing Officer at L’Oréal USA. She sees the step as an exciting progression for the company, “adding value to their lives and bringing ease and convenience to their mobile shopping experiences”.

Powa Tag aspires to turn ever y point of contact into a point of sale and shows how the retail industry is having to continuously progress to guarantee a stress-free shopping experience including everything from museum shops to mass retailers.

Dan Wagner, CEO and founder of Powa Technologies said:

“Mobile devices have become the go-to method for people to explore and connect with brands and PowaTag is rapidly becoming the standard for the world’s leading companies.”

Published on Friday 20 March by Rachel Gee

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