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Lush enters mobile market

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Handmade cosmetics retailer Lush is following the suit of other retailers, adopting m-commerce for the first time, with a twist. The bathbomb maker is to launch an iOS app that enables shoppers to shop for products based on their scent or mood.

Users will be able to browse products inspired by these vibes and will be met with information on the provenance and benefits of each cosmetic, as well as detailed product information on the fresh ingredients that make up Lush’s product range.

Marked clearly beside each product is a full list of the ingredients used, accompanied with high-res photography and video.

The retailer, known for its ethics, worked with digital product studio Ustwo to create the app. Commenting on the new launch, ustwo’s Lead Designer Dev Morgan said: “Organising so much varied content for mobile was a challenge. Using the processing power of native code to incorporate cues from the current website allowed us to do more and show more."

This is not the first time that Lush has seen a launch based on emotions. In 2012 it introduced makeup to its portfolio: a collection of products designed around shades to ‘match with emotions’ and aptly named ‘Emotional Brilliance’.

The vegetarian company often surprises and delights with creations, and it is expected that the mobile app will expand across Lush’s international markets in the coming year. Lush will open a new 10,000 sq ft flagship store on Oxford Street this week.

Published on Tuesday 21 April by Veebs Sabharwal

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