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Covent Garden pioneers exclusivity with insider-only app


Visitors to London’s Covent Garden will now be able to enjoy a more personalised consumer experience through a new smartphone app, The Pass. The app has been created by the district itself and will operate by unlocking 50 special offers, services and content from a number of outlets.

Designed for the area’s stylish, cost and mobile- savvy consumers, The Pass will offer exclusive rewards from some of the area‘s most popular brands including  Clinique, Dior, Aveda, Penhaligon’s, Galeria Melissa, Oliver Sweeney and the Blo Blow Dry Bar.

In addition to promotional offers for Covent Garden based brands, other features that are available on the app include exclusive news about new events and offers happening in the district, from food festivals to art exhibitions, new arrivals to the area and a map to provide the locations of each participating store in the district.

Beverley Churchill, Creative Director of Capco Covent Garden, said: “We’ve spent months developing The Pass to give visitors the ultimate ‘insider’ experience of Covent Garden. For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine. Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores”. 

Talya Misiri 

Published on Monday 15 June by Editorial Assistant

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