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Debenhams looks to recover flat sales with restaurant tie-ups


Debenhams is on track to deliver full year results in line with expectations notwithstanding a lack of underlying sales growth in its third quarter.

The British retailer said this morning that sales at stores open more than a year were flat over the third quarter.

The department store chain, which is seemingly always on sale, said that in spite of recognising the improving economic background, customers remain “cautious in their spending”.

“We have made good progress on our strategic priorities, and remain on track to deliver results in line with market expectations. During this period we have continued to focus our promotional activity around the events Debenhams is famous for; we have made further improvements to our multi-channel proposition, including more competitive delivery charges; we have commenced further space trials with a number of exciting new partnerships; and have seen continued progress in our international operations, with another strong performance from Magasin,” said Chief Exec Michael Sharp.

In order to improve its offering and make better use of its space, Debenhams has agreed concession trials with new partners including Patisserie Valerie, Chi Kitchen and BHS lighting, to add to its partnerships with with Sports Direct , Costa Coffee, Monsoon and Jack & Jones.

Debenhams will also open five additional stores in the UK this autumn, in Bradford, Wandsworth, Rugby, Beverley and Newport.


Published on Thursday 25 June by Veebs Sabharwal

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