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John Lewis to add to its food and beverage offering

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John Lewis has announced it will be expanding its in-store food experiences by developing further partnerships with Joe & The Juice and Rossopomodoro, to introduce ten further restaurants across its shops within the next year. 

As well as the permanent sites, the two brands will have pop-up outlets at John Lewis’s Summer Retreat on the rooftop of its flagship Oxford Street shop, in a perfect setting to take in the panoramic view across London from the rooftop of the capital’s iconic shopping destination.

The new outlets follow the successful introduction of Joe & The Juice in John Lewis Solihull and the opening of Ham Holy Burger and Rossopomodoro restaurants in John Lewis Oxford Street.

Newcastle will be the first shop to open one of the new sites for both Joe & The Juice and Rossopomodoro. Further Joe & The Juice outlets are scheduled to open in Bluewater and Watford as well as in John Lewis’s new shop in Birmingham, with a further Rossopomodoro restaurant scheduled to open in Kingston, with further sites to be announced.

Alison Smith, Head of Food Service at John Lewis, said “Customers have welcomed the introduction of new and exciting places for them to refresh and refuel, and continuing our partnership with them will allow us to offer another compelling reason for customers to shop with us.”

Joe & The Juice focuses on health and lifestyle food, serving freshly squeezed juice, coffee and sandwiches. The brand was founded in Copenhagen, and opened its first UK outlet in 2009 and now has five cafes in London, as well as John Lewis Solihull.

Rossopomodoro makes traditional Neapolitan pizza and pasta dishes with all ingredients coming from the Campania region. Founded over 20 years ago, they now have over 70 branches in Italy and have opened six restaurants in London, including a site in John Lewis Oxford Street.

Patrick Engbo, UK manager at Joe & The Juice, said: ‘We are very excited to be continuing our relationship with John Lewis, starting with our new outlet in Newcastle. We hope to continue to offer extraordinary experiences to all of our new customers.”

Mario Romano, marketing director at Rossopomodoro, said: “At Rossopomodoro we are very excited and proud to work with John Lewis to bring our authentic Neapolitan pizza and food to new customers in Newcastle. We share with John Lewis a passion for great products and outstanding customer service and look forward to working together to serve new communities.”

Published on Friday 12 June by Veebs Sabharwal

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