Superdrug is poised to launch a Swap Shop campaign which will encourage shoppers to alter their spending habits. The health and beauty retailer’s aim is to emphasise the savings customers can make by switching their branded goods to Superdrug’s own brand products.
Independent research commissioned by Superdrug suggests that the average Brit could save more than £150 a year by making this swap on everyday toiletries and beauty products.
The Swap and Save goods will be highlighted in stores nationally, while there will also be brand ambassadors to talk to customers about the switch in selected stores
As part of the campaign, Superdrug has promised that it will offer a 100% money back guarantee if customers aren’t completely satisfied with their own brand purchases, as well as providing a 25% discount voucher for their next own brand purchase.
“The value of our own brand is unparalleled – but it’s not all about cost, we were the first high street retailer to commit to accrediting every single own beauty and toiletries product as cruelty free with Cruelty Free International” said Matt Walburn, Superdrug Marketing Director.
“This new Swap Shop challenge takes the message of Superdrug quality into stores and calculates the saving customers can make by switching the brands in their basket to our own brand products and we are looking forward to hearing customer feedback”. Walburn added.
The Superdrug Swap Shop challenge launches on Friday 5 June in stores including Sheffield, Meadowhall and Croydon, Whitgift and will eventually roll out in the remaining 28 stores.