Health and beauty retailer Superdrug is widening its reach to Ireland, as shoppers in the country become some of the first to benefit from the launch of Superdrug.com’s international shipping this summer.
From 29 July, customers in Ireland will be able to shop on Superdrug.com and place orders for delivery to their home, or to one of the five Superdrug stores located in Republic of Ireland. This is the first time Superdrug has offered shipping to any region outside of the UK and is the next step in the business’s Customer 360 multichannel strategy.
As part of this strategy, 2014 saw investment in a new web platform, and into the logistics network, as well as rebranding the business’s loyalty card to Health & Beautycard to take into consideration the growing importance of the health customer.
Irish customers will also be able to become members of Health & BeautyCard enabling them to participate in promotions and offers. Customers can already order their medicines through Online Doctor on Superdrug which launched earlier this year.
There are currently around 6m Health & Beautycard members in the UK and offers which new members will be able to enjoy include 10% off everything and 50 bonus points when customers register in store.
“While we’ve been serving customers in Ireland through our stores for years we’ve never had the ability to offer delivery or an Order & Collect service,” said Matt Walburn, Superdrug Marketing Director.
“This move will help us to offer even more customers the best deals and the latest health and beauty products. We opened our first store in Ireland almost a decade ago so we are delighted that this is the first place we’re going to launch international delivery.”