Amazon is one busy retailer. In an attempt to drive Amazon Prime subscriptions, which boss Jeff Bezos has described as “the best bargain in the history of shopping”, the e-commerce giant has been rigorously adding to its £79 a year service.
Just short of two weeks since it launched Prime Day, an event that saw sales outpace those of Black Friday 2014, it has boldly gone where many others have gone before and introduced Amazon Prime Music to the UK, with a library 30 times smaller than Spotify and Apple Music.
"Consuming music is evolving and we want to maintain pace with that evolution," Paul Firth, Head of Music for Amazon UK, told the BBC - adding that they wanted to take music streaming "to the masses".
"What has happened in the last few weeks is that knowledge amongst the British public of music streaming services has increased," he continued, referencing last month's Apple Music launch.
Firth said that Amazon was focused on their own customers rather than what their "competitors are doing", but added: "For many people £120 a year is a lot of money to spend on music" (Apple Music is currently offering a free three-month trial, before the £9.99 or £14.99 family subscriptions kick in and Spotify’s subscription is at £9.99 a month or free, with advertisements).
But in other news, the e-tail giant is doing all it can to carve out a special slice of the sky so as to shuttle commercial drones that would deliver customers’ orders swiftly.
Amazon has moved forward with its plans to deliver packages via drones, in 30 mins no less, by outlining in quite clear detail its vision for the future.
The online behemoth is visualising hundreds of thousands of small drones across the sky within the next decade, although not all of them will be Amazon’s own, or necessarily devoted to delivery.