British retailer John Lewis, which recently revealed plans to launch the high street’s largest homeware department in its Oxford Street store, is gearing up for the opening of its new flagship in Birmingham this September, which will be marked with an exclusive store beauty spa concept called &Beauty.
The department store’s multi-million pound Birmingham shop opens on Thursday 24 September, and will debut the John Lewis branded, providing salon services combined with spa treatments.
In a first for the retailer, customers will be able to choose from over 100 treatments with trained stylists and therapists across hair, beauty and spa ranges including express treatments such as manicures, blow dries pedicures and waxing through to more indulgent offers like facials, massage and hair colour.
In keeping up with the likes of other department store giants, John Lewis has expanded its beauty offering but the difference is that these are John Lewis’s own.
The announcement follows the success of smaller Beauty Retreats in four John Lewis shops which host a collection of beauty brands, each with their own treatment room.
Paula Nickolds, Buying and Brand Director, John Lewis said: “We know that today shoppers want more than just products when they walk through our shop doors; they also want a space where they can enjoy new experiences and relax with friends and family. We always strive to offer our customers an exciting and inspiring shopping experience and today’s announcement builds on this ambition.
Our existing beauty and spa offers have been really successful and we wanted to find a way to take these to the next level. We are confident our customers will agree that this is achieved through &Beauty and believe that it will appeal to customers wanting to pop in for a manicure right through to those who want to spend a whole afternoon treating themselves. Birmingham will be our most innovative shop to date and we’re looking forward to revealing our new spa concept when it opens in September.”
Customers will be able to book appointments in store, online and over the phone from mid-September.