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Conviviality Retail to re-brand 100 franchisees free of charge


Conviviality Retail, the UK's largest franchised off-licence and convenience chain, has launched a new campaign that will see 100 Franchisees receive a rebrand of internal branding, fascia and new tills, free of charge.

Known as ‘From WHO to WOW in 24hrs’, the campaign has been designed to incentivise potential franchisees to join the network. Once part of Conviviality Retail, the new Franchisees will immediately benefit from the power of the buying group with prices 12% lower than the supermarkets, access to back office support network and the company’s Franchisee share incentive scheme. New Franchisees will have access to an extensive range of alcohol, as well as over 2,000 grocery and 2,500 fresh lines at competitive prices.

The new Franchisees will also pay no franchise fees for a year and the rebrand will happen over-night so that Conviviality can show franchisees how “quick and easy it is to switch to Bargain Booze.” 

Commenting on ‘From WHO to WOW in 24hrs’, Amanda Jones, COO said:

“The campaign will give us an opportunity to open our doors to new Franchisees, with an overnight store re-brand taking away the hassle of having to close your business while you switch fascia. Bargain Booze is a simple franchise model for a retailer to operate and we want to make it as easy as possible for retailers to join us.

We recently announced a series of measures to enhance collaboration, knowledge sharing and a positive culture between the Franchisee network and we look forward to welcoming new partners into our growing family.”


Published on Thursday 13 August by Veebs Sabharwal

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