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“I need marmite within the hour!” Amazon tells on spending habits of the average Londoner

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Amazon has released a report analysing purchases made by London users of the one hour delivery service ‘Prime Now’, which launched earlier this year. According to the report, different regions of the city have distinct spending habits that set them apart.

East London, for example, seems to confer strongly to the ‘hipster’ stereotype, with a greater number of customers ordering the selfie sticks, as well as yoga mats, blocks and DVDs.

Meanwhile, West Londoners are enjoying more yuppie purchases, with a preference for champagne, ‘Vita Coco Coconut Water’ and wellness books by the likes of Ella Woodward and the Hemsley sisters.

The majority of buyers in North London are parents, with the most consistent best-selling items including baby wipes, Pampers nappies and bio-oil. Toys are also in high demand, with Lego Super Heroes, Disney’s Frozen dressing-up kits and Rubik’s Cube numbering among the most popular playthings. Others consistently ordered items include 500g jars of Marmite.

Finally, the South favours grooming items such as the Remington Barba beard trimmer, as well as the recently released Mindfulness Colouring Book: Anti-Stress Art Therapy For Busy People.

Southern buyers also have the biggest sweet tooth, with more treats like Chupa Chuups lollipops and Fluff raspberry marshmallows bought there than anywhere else in the capital.

So far the delivery system is revelling in success and with ‘Amazon Prime Air’ on the horizon, the skies of London could soon be filled with drones making such deliveries, cutting the delivery window in half to a mere 30 minutes.

In an introduction to the report, Amazon UK’s managing director Christopher Norther wrote: “The scale of our ambition for the UK is matched by the scale of our investment. In the first half of this year, we have moved our corporate offices to London, announced a new fulfilment centre in Dunstable and launched multiple new delivery stations from which Amazon Logistics carriers make deliveries. The result is the creation of hundreds of new jobs.”

Published on Wednesday 26 August by Philip Gallagher

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