American footwear retailer UGG has chosen Liverpool as the location for its first pop-up site. The store, due to open this Friday, will be situated in the 165,000 square metre contemporary open-air retail and leisure destination: Liverpool ONE’s Paradise Street.
The pop-up shop will showcase UGG’s Autumn/Winter 2015 collection which features a range of footwear for men, women and children as well as loungewear and accessories.
The space will also offer the “Infinite UGG” service which will allow shoppers to view the entire product range via a digital kiosk. This will enable a click and collect service for consumers to select items online and collect in store the next day.
Miles Dunnett, Director of Portfolio Management at Grosvenor Fund Management, said: “UGG is another great addition to Liverpool ONE’s fashion offer, and joins the strongest line-up of leading brands in the region. The opening of UGG has been eagerly awaited by visitors from across the North West and is set to be a great success.”
Jonathan Clamp, Senior Director of Retail at Deckers Brands EMEA, said: “We are delighted to announce that the UGG brand is set to extend its presence further into the UK by opening a new pop-up store in the North West, at the Liverpool One. A premium destination and centrally located, it is the perfect space to showcase the brand’s AW15 collection, and we look forward to our upcoming work with the Liverpool One team.”
The site will add to over 130 UGG retail locations worldwide, including Tokyo, New York, San Francisco, Los Angeles, Paris and London.