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Apple hails "most successful year ever"

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Revenues at Apple increased 18.3% in the tech giant's Q3 results driven by extended availability of the new Apple Watch, all-time records for Macs and stellar fourth quarter sales of the ever popular iPhone.

“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234bn," said Apple CEO Tim Cook. "This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,”  “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

In Apple's biggest market for smartphones, China, sales almost doubled from a year ago to $12.52bn. The retailer now has 25 stores in China and is opening a new one every month in a region that supplies around 25% of sales.

Published on Wednesday 28 October by Philip Gallagher

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