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Greater speed keeps EE ahead of the competition

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Network leader EE boasted “strong commercial momentum” in a trading update today.

The telecoms giant’s 4G customer base was up 7m year-on-year, with 4G now “rolled out” to 95% of the population. However, the company’s turnover decreased by 0.3% compared to the same period last year.

CFO of EE Neal Milsom said: “We’ve seen strong commercial momentum as business and consumers embrace the benefits of our network, with more than two-thirds of post-paid mobile customers now using 4G, providing a solid platform for the future. Our broader portfolio has boosted total connections to 31.3m. Our new connect products range, combined with a mix of premium and low cost 4G devices, now offer more than ever for our customers.”

The 4G customer base for EE reached 12.6m, maintaining the company’s position as largest in Europe. EE predicts that they will exceed their target of 14m by the year’s end.

Part of the EE’s ongoing development plan is a “major retail investment programme” that will see store refits, mobile tills and new in-store service capabilities. So far this has been a success, with four out of five customers who seek support in store having their issues resolved first time. More than 1,000 service roles have been brought back to the UK in the past year, and complaints from the UK communications regulator Ofcom have halved.

The company recently revealed “the world’s first 4G enabled tablet for kids”, the ‘Robin Tablet’, which boasts simple parental controls and connectivity that will distance it from competitors. Users will also be able to convert it to a regular Android tablet.

Published on Wednesday 21 October by Philip Gallagher

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