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H&M to launch homeware concession in Selfridges

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Fast fashion retailer H&M is to open its first Home concession store next week.

The new store-in-store will launch exclusively in Selfridges in the Trafford Centre on Thursday 15 October, creating 10 new jobs and taking up a sales area of over 650sq ft. Stock will be carefully selected H&M Home products, including premium bed linen, glassware, organic cotton cushion covers as well as miscellaneous homeware and decorations.

“We always strive to create inspiring shopping destinations and reach new customers and believe that Selfridges is the perfect location to launch our first H&M Home concession store globally,” said Carlos Duarte, Country Manager for H&M UK & Ireland.

“The store will offer specially selected H&M Home products, offering our most exclusive concepts.”

According to Manchester Evening News, customers will be treated to a special gift with purchase during the launch, as well as an interior decoration talk from Selfridges buying manager for Home, Geraldine James.

Published on Friday 09 October by Veebs Sabharwal

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