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High score for Game Digital

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Game Digital recorded a stellar rise in pre-tax profit in the year ending 25 July 2015, with an additional 1m customers signing up to loyalty programmes across the UK and Spain. 

In line with earlier predictions, growth was driven by an increase in the number of Xbox One and PlayStation 4 owners for which the video game and console specialist offered exclusive content. Ranges have also diversified: Game already has plans to roll out VR technology and Steam Machines in store. 

“Game had a strong second half to the year and delivered sales and profit growth for the full year as we capitalised on our leading positions in the fast moving games industry,” said Game boss Martyn Gibbs. 

"As we expected, the market has developed as a result of the growing population of Xbox One and PlayStation 4 console owners, which has created a positive environment for Game. We have captured growth opportunities and grown sales of higher margin products to next generation console owners.” 

Game has continued to offer competitive bundles for consoles, often in an attempt to undercut rivals.  

Another part of the retailer’s growth strategy is the continued development of eSports & Events, largely through the organiser Multiplay, which Game bought earlier this year. 

“Looking forward, with the growth opportunities available, particularly in Multiplay, we are committed to growing our business and increasing our investment in both capital projects and our operating cost base,” Gibbs continued. “We believe we are well prepared for Black Friday and the peak Christmas season, with a strong, specialist customer offer across all product categories.” 

Published on Thursday 15 October by Philip Gallagher

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