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Lady Astor looks to expand OKA


Interiors and lifestyle brand OKA has revealed record profits for the 12 months ending on 24 January 2015. 

The company, founded by Lady Astor, the step-mother of Prime Minister David Cameron, enjoyed a profit before tax of £1,658,209. Turnover across all channels increased by over 6%, and online sales were up by 24%: an important factor in the current market. Retail sales improved by 5%, whilst OKA’s interior design service achieved a 32% increase in trade. 

OKA is known for upmarket painted furniture and chinoiserie fabric, designed by Lady Astor and her friends, Sue Jones and Lucinda Waterhouse. The brand is also celebrating the launch of a second capsule collection with renowned designer Nicky Haslam, building on the success of a previous partnership in 2013. 

The company currently has ten stores across market towns as well as London’s more affluent neighbourhoods, including Chelsea and Parsons Green. According to Lady Astor, there are also plans to open a store in Marlow, Buckinghamshire later this month and a further three stores next spring. 

“Our intention is to open three to four shops a year for the next three to four years, there’s a huge growth potential as there’s a mass of market towns, particularly in southern England,” Lady Astor said. 

“Once again, our annual results show that OKA continues on an upwards trajectory. We are delighted that we continue to attract new customers to the brand through our new product ranges and our excellent customer service. With a new collection from Nicky Haslam and the continued development of our design proposition, we look forward to enjoying similar success in 2015.” 

The company’s flagship store, an 8,000sq ft space in Froxfield, Wiltshire, has re-opened this year after a fire in August 2014. 

Published on Monday 05 October by Philip Gallagher

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