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N Brown puts customer returns first


In a attempt to make its customer service stand out from other etailers, N Brown is allowing its customers to return unwanted purchases via an automated locker service that will be available to shoppers across the UK.

The company, which owns JD Williams, Simply Be, Jacamo and Figleaves, has partnered with logisitics operator InPost to make the returns process more efficient than it has been to date. To return their items, customers will be able to access the InPost lockers at Esso petrol stations, Morrisons supermarkets, and Transport for London hubs as well as other retailers such as Toys R Us.

The service will be free for  N Brown shoppers who will be able to print a label from the retailer's returns page online, stick it to their package and return it at their most convenient locker location.

InPost currently has over 1,000 lockers across the UK that are accessible 24hours a day, seven days a week. This is likely to be a great success with N Brown's  customers and allow transactions to be seamless. 

"Across our range of fashion, household and electrical goods brands, our customers need shopping to fit in with their busy lives, so we're always looking for innovative ways to improve the experience," said John Cusick, Head of Distribution at JD Williams.

"Offering InPost as one of our returns options gives our customers the freedom to change their mind without being out of pocket or having to go out of their way – so we expect it to be a popular addition."


Published on Wednesday 28 October by Talya Misiri

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