Luxury goods maker Burberry has allied with Google to let customers star in their own Christmas adverts.
Google’s real-time video stitching technology has been built into “The Burberry Booth” at the Regent Street flagship store. It allows customers to star alongside celebrities including Elton John and Naomi Campbell in a Billy Elliot themed advertisement, which they can then receive a copy of to share and view on Youtube.
Having debuted on 3 November, Burberry says that the Burberry Booth has already helped generate 23m online views globally.
This is the latest addition to Burberry’s recent string of digital branding. In September it launched the first ever “Snapchat show” for a luxury brand, using the popular app to unveil its Spring/Summer 2016 collection at London fashion week. It has also worked with companies such as Apple Music, LINE and Kakao on personalisation campaign. Burberry recently became the first brand with its own music channel on Apple’s song streaming service.