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IKEA pilots new click and collect store


IKEA will be opening a click-and-collect store in Norwich today. The new site is located in Sweet Briar Retail Park and is the first of its kind to be trialled in UK.

While the new store won't hold the complete product range due to its smaller floor space, customers will have the option to order from the online range for home delivery or for collections at the collection point.

“We have had a lot of positive feedback on Ikea's arrival in the area and so we expect the first few weeks will be quite busy. We look forward to welcoming new and existing customers to the Order and Collection Point over the coming months” said Store Manager Roger Cooper.

"Given the unique format, we have been able to bring the IKEA product range and experience to a new market more quickly than ever before" added Order and Collection Development Manager Jack Jackson.

Despite the fact that success is anticipated, some shoppers are not completely satisfied with the new service. For the click-and-collect site, customers will be forced to pay up to £10 to collect their ordered items.

“Imagine our disappointment when we heard that we could not just click-and-collect, but had to pay a delivery charge!" a shopper told the Eastern Daily Press. "My wife’s shopping list of smallish items became a joke. The delivery charge doubled the price of the shopping list, almost.”

Published on Monday 02 November by Talya Misiri

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