John Lewis has forbidden its staff, otherwise known as partners, from using their discounts on online during the event.
Partners at the British high street retailer are usually entitled to 12.5% off electricals and 25% off everything else. However, during the Black Friday and Cyber Monday weekend, partners will be unable to apply their discounts online to reduced items so as to give customers a better shopping experience.
This is similar to Boxing Day in previous years, when the department store chain also puts a hold on staff discount online.
"Staying at home on Black Friday may be the smartest move given that the best deals can be found online,” said iAdvize CEO and Founder Julien Hervouët. “Not only this, customers see at first glance which items are still available and this saves them a tremendous amount of time."
Previous Black Fridays have seen online stores buckle under the sheer weight of customers looking for the best deals. Many participating chains this year have invested highly in improving their digital capabilities.
Retailers involved in Black Friday must also be prepared for stock shortages as eager customers scramble for the best offers.