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Joules marks its 100th store

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Lifestyle brand Joules has marked the opening of its landmark 100th store in Dublin. 

The brand’s 100th store is located on Wicklow Street, in the heart of Dublin. It is Joules’ first city centre store in the Republic of Ireland and will showcase menswear, womenswear and childrenswear across two floors.  

This is a milestone for the brand, which in contrast to other retailers is strategically increasing its retail estate to support its online and click and collect channels. 

Joules is growing. In the British retailers 2014/15 results, there was a demonstrable appetite both at home and internationally for Joules’ products. Total revenue grew 22% to £117m, underlying profitability increased and UK revenue increased 17.5% across retail, online and wholesale business, particularly with John Lewis.  

“I am so pleased we are opening in such a vibrant city like Dublin,” said Joules founder Tom Joule. “It has grown almost beyond recognition since I started it more than 25 years ago, and I’m so proud of everything we’ve achieved. We might now have reached 100 stores, but our mission remains exactly the same: to create fun, quality products which stand the test of time, and to build on being what our customers love." 

Published on Friday 20 November by Veebs Sabharwal
Tags: expansion

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