15 Tesco branches across Glasgow will offer free fruit to children as part of a trial, under CEO Dave Lewis’ new slogan “every little help makes a big difference.”
The four-week pilot will see boxes of apples, bananas and oranges displayed near store entrances for consumers to give to their children. The scheme comes after a Tesco store in Lincolnshire trialled a similar one which was met with great success.
“As a father myself I know just how much of a challenge it can be to navigate the aisles with hungry children in tow,” said Josh Hardie, Corporate Responsibility Director for Tesco. “As well as helping make sure children get their all-important five a day, we’re hoping this new plan will help instil some healthy eating habits that will stay with children as they grow up.
We saw such a fantastic reaction from customers in Lincolnshire, we thought it would be a great idea to try it in other parts of the UK.”
Tesco is not the first store to offer fruit in this way: the Woolworths supermarket chain in Australia is doing the same across more than 900 stores.
This is the latest in a string of similar moves to improve services for shoppers and elevate the grocer’s image in the face of stiff competition.