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BMW Retail Online lets customers get away quickly

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BMW has launched a new 24-7 service that will allow customers to purchase a car in less than 10 minutes. 

‘BMW Retail Online’ is an end to end service enabling prospective customers to build their ideal car, arrange a test drive, agree financing options, payment method and get a trade in value for their own car before finalising a delivery date. 

Though this will be available 24-7, the service is primarily designed to help retailers keep in contact with customers through new channels. Multi-channel chat options including webchat, email and phone lines are available between 8am and 10pm in an attempt to emulate the traditional showroom experience. According to BMW, customers continue to appreciate the availability of personal and human advice. 

“This is great news for retailers. It forms part of our ever more customer-centric focus and makes life easier for the customer,” said Nigel Hurley, Sytner Group BMW Divisional Manager. “We see this becoming an increasingly important channel in the future.” 

BMW Retail Online was trialled with nine UK retailers before being rolled out nationally and proved highly successful. 95% of BMW UK retailers have decided to offer this service to their customers. 

Published on Tuesday 01 December by Philip Gallagher

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