Dixons Carphone is launching an “emergency service for the connected world” to help customers maintain their home electronics.
As it faces continued competition from rivals such as Amazon, the electronics retailer is seeking new sources of growth. The ‘home gadgets’ emergency service will give customers the chance to have their home network monitored remotely for faults, as well as the ability to get help from specialists in the case of an emergency.
It is hoped that the success of this new service will give credence to the company’s investment in brick and mortar, including the £3.8bn merger of Dixons and Carphone Warehouse in 2014. It will also test the possibility of growth for independent high street stores at a time when customers are increasingly shopping online.
It is possible that the company could face competition from British Gas, which may have plans to combine its current boiler-servicing plans with its moves into home automation via the ‘Hive’ internet connected thermostat.